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Complementary Colors: Use These Eye-Catching Combinations in Print
Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase? This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don’t make your printed marketing materials look more professional and… Read more
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9 Genius Ideas for Driving Traffic to Your Blog with Print
Direct mail remains the medium that gives you direct and reliable access to nearly everyone in your target market. Direct mail marketing is often part of a bigger picture and longer sales cycle. It’s the most effective way of reaching people in the comfort of their homes and offices, allowing them to pass along the information… Read more
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Using QR Codes in Print Marketing: Engage Your Audience and Measure Results
When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR… Read more
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7 Top Tips to Create Customer Loyalty Through the Mailbox
You need to build loyalty and trust with your clients when bringing in business. This will keep them coming back. Doing so isn’t hard, especially when you use direct mail. When people get mail, they are more likely to find it a secure way to receive information. 54% of consumers worried less about direct mail privacy… Read more
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Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies
In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those under 25 read… Read more
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9 Color Combinations That Capture Attention in Print
When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers. Colors should be chosen thoughtfully to create a compelling visual design that conveys your project’s specific purpose and message, ultimately helping your company make a memorable impact. Each color combination has unique characteristics and can evoke different… Read more
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