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Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies
In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those under 25 read… Read more
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9 Color Combinations That Capture Attention in Print
When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers. Colors should be chosen thoughtfully to create a compelling visual design that conveys your project’s specific purpose and message, ultimately helping your company make a memorable impact. Each color combination has unique characteristics and can evoke different… Read more
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What’s New: 8 Trends in Print Marketing to Inspire You This Year
Print marketing remains the most effective way to reach customers and build brand recognition. In 2023, there have been several innovations in print marketing that can help you make the most of your message. Here are eight of the latest trends to inspire your next print campaign. Read more
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5 Statistics That Show Combining Direct Mail with Email Really Makes a Difference
The combination of direct mail and email can be a powerful marketing strategy. Not only does it help you connect with more potential customers, but evidence suggests that combining the two forms of media can even increase response rates. Here are five statistics that show just how effective this combination can be: 1. Direct mail is six… Read more
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5 Sense-ible Tricks to Getting Your Direct Mail Read
In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. It can be tricky to design engaging direct mail in this landscape that will catch the reader’s attention as those online ads do. However, 75% of people who receive direct mail can recall the brands… Read more
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9 Design Techniques You Should Know for Getting Maximum Results From Your Postcards
When it comes to marketing, print is still relevant. And a well-designed postcard is a great tool to have in your marketing toolkit. “In today’s digital era, physical printed branding materials are often overlooked…However, print media could be the most powerful branding tool that companies are missing.” Before jumping into this fun little project, let’s… Read more
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