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From Protection to Promotion: The 3 Levels of Packaging
Your company’s packaging design plays a vital role in your marketing efforts. Most American consumers (72%) agree that a product’s packaging design influences their purchasing decisions. Therefore, investing in quality design and materials can help customers easily recognize your products and distinguish them from the competition. One way to focus your efforts when creating effective and… Read more
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The Power of Promotional Products
When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets. Promotional products represent a strategic option, with 85% of people saying they are more likely to do business with a company after receiving such items. These products range from everyday items… Read more
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5 Trends Shaping Corporate Stationery
In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business. From business cards to letterhead, each piece of stationery reflects the brand’s values and aesthetic. If you are planning to update your stationary in the near future, these trends not only enhance visual appeal but… Read more
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5 Tips for Incorporating Storytelling into Print Marketing
Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever. Your company’s story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling… Read more
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9 Steps for Planning a Seasonal Marketing Campaign
Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events. Whether you’re a small business owner or a marketing professional, planning a successful seasonal marketing campaign is an effective way to attract new customers, retain existing ones, and increase sales during specific… Read more
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Get Noticed with These 9 Out of the Box Print Marketing Ideas
While digital marketing has dominated the advertising world in recent years, it’s essential not to overlook the power of print. Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers trust print marketing more than any other advertising method. Plus, it allows you to… Read more
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