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5 Tips for Incorporating Storytelling into Print Marketing
Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever. Your company’s story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling… Read more
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9 Steps for Planning a Seasonal Marketing Campaign
Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events. Whether you’re a small business owner or a marketing professional, planning a successful seasonal marketing campaign is an effective way to attract new customers, retain existing ones, and increase sales during specific… Read more
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Get Noticed with These 9 Out of the Box Print Marketing Ideas
While digital marketing has dominated the advertising world in recent years, it’s essential not to overlook the power of print. Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers trust print marketing more than any other advertising method. Plus, it allows you to… Read more
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Top 10 Reasons Why Packaging Is Important in Brand Building
Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today’s competitive market, packaging reigns supreme. It shields the product and wields marketing magic. Discover the Top 10 Reasons Why Packaging Rules in Brand Building First Impression Packaging is often… Read more
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Add Some Sizzle with 4 Unique May Marketing Promos
If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring. As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023 Spending Breakdown, people were especially excited to spend money on… Read more
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Unfold New Possibilities with Gatefold Designs
According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you’re aiming to capture your audience’s attention, print materials, like brochures, are the way to go. The standard tri-fold brochure does the job well, but if you want to elevate its… Read more
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