Welcome to the C&M Printing, Copying, Mailing Blog!
YOUR TRUSTED LOCAL PRINTING COMPANY | SERVING GLENDALE, BURBANK, AND BEYOND SINCE 1982
-
What’s the Difference Between Glossy and Matte Finishing?
When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American consumers say they prefer brands to contact them via direct mail rather than online… Read more
-
Brand Consistency Across Print and Digital Channels: Best Practices
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential. Almost… Read more
-
How Print Marketing Enhances Customer Engagement
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, “If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,” highlighting the importance of connecting well with your customers. Every business aims to enhance customer… Read more
-
3 Types of Monthly Mailings to Connect and Engage with Your Audience
People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer… Read more
-
Effective Sales Collateral: Creating Print Materials That Close Deals
Many may overlook the power of printed sales collateral in today’s digital world. However, print materials remain crucial in closing deals and converting leads into customers. In fact, according to a study by MarketingSherpa, 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you create effective sales collateral to help… Read more
-
Effective Copywriting for Print Marketing
Print marketing offers a tangible experience that digital advertising can’t replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with… Read more
C&M Printing, Copying, Mailing Blog 