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Top 10 Reasons Why Packaging Is Important in Brand Building
Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today’s competitive market, packaging reigns supreme. It shields the product and wields marketing magic. Discover the Top 10 Reasons Why Packaging Rules in Brand Building First Impression Packaging is often… Read more
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Add Some Sizzle with 4 Unique May Marketing Promos
If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring. As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023 Spending Breakdown, people were especially excited to spend money on… Read more
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Unfold New Possibilities with Gatefold Designs
According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you’re aiming to capture your audience’s attention, print materials, like brochures, are the way to go. The standard tri-fold brochure does the job well, but if you want to elevate its… Read more
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What’s the Difference Between Glossy and Matte Finishing?
When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American consumers say they prefer brands to contact them via direct mail rather than online… Read more
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Brand Consistency Across Print and Digital Channels: Best Practices
59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential. Almost… Read more
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How Print Marketing Enhances Customer Engagement
Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, “If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,” highlighting the importance of connecting well with your customers. Every business aims to enhance customer… Read more
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